ABOUT THE CAMPAIGN

Tobacco waste is the #1 most littered item worldwide, harming ecosystems, wildlife, and public health. In partnership with Sierra Club, I led a targeted paid media campaign designed to mobilize public engagement and drive participation in their Tobacco Product Waste Opinion Poll.

Campaign Goals

✔ Raise awareness about the environmental impact of tobacco waste
✔ Drive traffic to Sierra Club’s public opinion poll
✔ Engage diverse communities in policy discussions around tobacco litter

MY ROLE

As the strategist and creative lead, I developed a data-driven paid media strategy to ensure the campaign reached the right audiences at the right time. This included:

• Creative Ad Design – Eye-catching, informative visuals optimized for engagement

• Audience Targeting – Precision-based social and digital ads to reach eco-conscious individuals and community advocates

• Multi-Platform Reach – Ads deployed across social media, search engines, and community platforms