ABOUT THE CAMPAIGN

Kimberly Karuna is a singer-songwriter whose music blends soulful storytelling with deep emotional resonance. To establish her online presence and connect with a wider audience, I developed a comprehensive brand strategy and website design that reflects her artistry, mission, and unique sound. See the live site: kimberlykarunamusic.com

The Project’s Impact

✔ A Cohesive Brand Identity – Crafted a visual and messaging framework that aligns with Kimberly’s artistic style and personal values.

✔ Custom Website Design – Created a minimal, microsite that showcases her music, upcoming performances, and personal journey.

✔ Strategic Storytelling – Developed content that highlights Kimberly’s authenticity, spiritual themes, and emotional depth, helping fans and industry professionals connect with her work.

✔ Brand Photography – Directed and captured on-brand photography that visually represents Kimberly’s style, energy, and artistic expression, creating a strong visual narrative across her website and social platforms.

✔ Social & Digital Optimization – Designed assets and provided guidance to ensure her online presence supports audience growth and engagement.

MY ROLE

I worked closely with Kimberly to translate her vision into a digital experience that feels both personal and professional. From website design to visual aesthetics and copywriting, every element was crafted to reflect her artistic essence and spiritual journey.

Key Deliverables:

• Logo & branding elements

• Full website design & development

• Strategic messaging & artist bio

• Social media assets to complement the website